WELCOME TO CLEANSWIPE
The connected telephonic platforms in today’s vehicles were designed for traveler convenience, but those same systems also carry significant risk and liability for the auto industry. Left behind data can become the responsibility of the business, and if not “wiped” properly, exposes the business to excessive fines and damages.
Fortunately, CleanSwipe has you covered!
CONNECTIVITY
With increased traveler connectivity comes increased data privacy risk. The connected telephonic platforms in today’s vehicles are a perfect platform for personal data to be hijacked.
AUCTION | REPOSSESSION
Selling a vehicle at an auction (even if legally repossessed) with PII attached to it is illegal, and creates an unnecessary risk to the auctioneer and facility.
CAR RENTALS | FLEETS
Connected travelers, who pair their phones for convenience, create a liability for the rental company when the vehicle is returned, and PII is left behind.
DEALERSHIPS
Loaner cars, receiving vehicles in trade, and selling used cars all carry significant liability with the potential exposure of any PII that was left behind by the previous driver.
WHY CLEANSWIPE?
To protect your identity and PII (Personally Identifiable Information)
Have you ever sold or rented a car? Did you use the Handsfree Bluetooth, or plug into the USB? Then your data may have been left behind (Navigation History, Call Logs, Contacts, Address Info, Programmed Garage Door Openers, etc). When you leave, your data remains and can potentially be exposed and exploited, leaving you at risk. With CleanSwipe, you are assured that your data is professionally removed before the next driver gets behind the wheel.
THE AUTO INDUSTRY IS BEING FORCED TO COMPLY WITH PRIVACY LAWS
Europe and Canada have been leading the privacy protection industry with both GDPR and PIPEDA, however, California’s new Consumer Privacy Act is changing the way industries in the states look at their consumers privacy.
The rights granted in California’s CCPA extend far beyond their borders. Such as, renting or returning a car out of state, getting in a total loss accident, having your vehicle repossessed while outside of California, or just using the infotainment, handsfree, or help button while on a road trip.
All of these examples fall under CCPA compliance – making this a de-facto national law for many companies in the auto space.
A company can be liable and penalized for each record lost in a data breach, as well as, the actual loss experienced by the consumer.
FINES UP TO
PER RECORD
Does your auto business have controls in place to ensure all digital PII is deleted from a vehicle when it is returned and/or before it is sold or leased? If not, and if that data is exposed, you could be liable for fines up to $7,500 per/Record!
- Navigation History
- Call/Chat Logs & Contacts
- Address Information
- Programmed Garage Door Opener
CLEANSWIPE Protects Your Consumer’s Data
CleanSwipe offers a solution to both protect the data as well as create brand loyalty with your consumers. Our intuitively designed mobile app allows you to quickly and easily “wipe” PII from a vehicle, while also creating a compliance log to meet privacy regulations, and our unique privacy insurance protects the consumer should a privacy violation occur.